For a limited time, get 30% off on your first 5 months. Ends 01/31. Save now!

Keap pricing and plans

Try free

14-day free trial. No credit card required.

How many contacts do you have?









Who it's right for:

New businesses



For your first 5 months


500 contacts and 1 user

Additional users are $30 each

Everything you get with Lite:

  • CRM

  • Email marketing

  • Lead capture

  • Easy Automations

  • Appointments

  • Mobile app & business line

  • Payments & invoicing

Who it's right for:

Growing businesses



For your first 5 months


500 contacts and 1 user

Additional users are $30 each

Try free

14-day free trial. No credit card required

Everything you get with Lite, plus:

  • Landing pages

  • Advanced automations

  • Sales pipeline

  • Text message broadcasts

  • Automated text messaging

  • A/B testing

  • Checkout forms

  • Sales reporting

  • Pipeline analytics

Max New

Who it's right for:

Established businesses and their teams



For your first 5 months


500 contacts and 1 user

Additional users are $30 each

Everything you get with Pro, plus:

  • Sales funnels

  • Lead scoring

  • 1-click upsells and cross sells

  • Recurring upsells

  • Promo codes

  • Marketing performance analytics

  • Engagement analytics

Max Classic (formerly Infusionsoft)

Graphic of a tech support rep on a headset.

All paid plans include exclusive access to a small business Growth Coach*

All paid plans include

Desktop monitor with a person coming out of the monitor graphic

Access to 1:1 coaching

Headshot of person with headset on graphic

Unlimited 24/7 expert support

Automation flowing out of a folder graphic

Dedicated migration specialist

Two people standing next to each other graphic

Community of industry experts

Notebook showing football style game strategies graphic

On-demand strategy courses

Email Marketing graphic

Unlimited emails

Small Business Growth Coaching

You don’t have to figure this out on your own

We’ll get you set up to win quickly with 1:1 coaching, free workshops, and weekly webinars.

You and your coach will work to get you up and running quickly and design a custom plan to collect more leads, convert more clients, and create a motivated fan base in less time.

Bonus: Your coach will help you build your Sales and Marketing Playbook (a $1500 value) all for only $499*.

Learn more
A Keap Coach working over the phone with a new customer.

Case or account review graphic

Clarify your growth goals

Work with your coach to define the real goals for your specific business’s growth.

Exclusive training session graphic

Create your plan of action

Together you and your coach will execute 3 simple plays to help quickly achieve your goals with measurable results.

Trends graph graphic

Execute plays, drive long-term growth, repeat

Perfect your long-term growth strategy with your custom sales and marketing playbook, built from the learnings of hundreds of thousands of businesses.

We don’t believe one size fits all.

If your business has unique needs or questions about custom coaching options, please contact sales for assistance at: +1 866 800 0004 | [email protected]

Ranked #1 for ease of use

B2B Marketing Automation for Small to Mid-Size Business award voted by Constellation Research
Best CRM for Ease of Use voted by Business Daily News
Best Marketing Automation for Beginning Marketers or Startups voted by
G2's 2021 Summer Leader Badge

Rated 4.2 out of 5 based on 1326 reviews on G2

Frequently asked questions

  • Contacts

    What is a contact?

    A contact is a single person recorded in your account. Keap lets you store critical information like your contact’s phone number, email, address, as well as meeting histories, payments, invoices, conversations, emails, and notes. You’ll be able to make every customer feel like an important individual, because that’s what they are.

    How much does it cost to add more contacts?

    Keap's pricing plans include 500 contacts. Additional contacts can be added to any package:

    Additional Contacts
    Monthly Cost

    How do I add more contacts?

    Simply reach out to your Customer Success Manager or Keap support to add more contacts.

  • Users

    What counts as a user?

    A user is someone who has authority to access the Keap software via their own username and password. Users can be managed via an admin account. Keap pricing plans include one user license. Additional users can be purchased for only $30/month.

    How do I add more users?

    Reach out to your Customer Success Manager or Keap support to add more users

  • Growth Coaching*

    What is growth coaching?

    You and your coach will identify gaps and opportunities in your business and execute 3 plays to achieve your specific goals. When complete, you will receive an expert sales and marketing playbook to fuel your long-term growth strategy.

    Why do I need growth coaching?

    To ensure all Keap users are set up for growth and success right from the start, we have made enrollment in the expert coaching program a prerequisite. The program is only a one-time payment of $499 and then you will begin your hands-on, personal support session to achieve your 3 specific business goals in only 60 days.

  • Free Trial

    Is free trial experience limited or locked down in any way?

    No. When using our free trial, you’ll have access to every feature, allowing you to explore the full functionality of your chosen package. This 14-day free trial doesn’t require a credit card.

    Will I need a credit card to start the free trial?

    Nope. No credit card required for our free trial. Give it a try. We’ll just ask a few simple questions on the online form and you can find out first hand how Keap helps serious entrepreneurs get organized, follow up and automate to create peace of mind, grow sales, and free up time.

  • Email Sending

    Is there a limit or charge for the number of emails I send each month?

    Keap emails are free and unlimited for everyone. They are a critical step toward personalized and powerful communication. Emails are also a great way to nurture leads, generate revenue, and inform customers.

  • Billing

    Can I cancel at any time?

    Yes. Just remember to initiate your cancellation request at least 10 days prior to the next invoice date. Please initiate your request verbally through a Keap representative.

    Are there separate fees for client billing and payments?

    Centralized billing can also be handled by Keap as an all-in-one payment and invoicing tool. Because the payment feature is already built into the app, business owners just need to connect their bank accounts and pay a flat, low fee of 2.9 percent plus 30 cents for each transaction.

  • Support

    What type of support is do you provide?

    We offer extensive online and call-in support from our hand picked team or you can email us anytime. You can also enjoy 24-7 live chat, online help resources, and a library of Keap produced, how-to videos.

  • Security

    Is Keap secure?

    Absolutely. Keap has developed stringent information security risk management policies to ensure confidentiality, integrity, and availability of your data. To learn more about Keap’s data security click here.

  • Infusionsoft

    What happened to Infusionsoft?

    We officially changed our company name from Infusionsoft to Keap in January 2019. Keap represents the grit and passion entrepreneurs put in each day to keep going, keep serving, and keep growing. Learn more

    How can I purchase Infusionsoft?

    You can get started with Max Classic (formerly Infusionsoft) by reaching out to your sales representative who can’t wait to help you grow your business. to get started.

Important pricing and offer details: Promotions valid with a 1 year contract. Starting from the date that your purchase is completed, receive the above introductory offer pricing for the first 5 months of the service you selected. Starting at month 6, you will be billed monthly at the full rate for the service you selected. To be eligible for this offer you must be a new Keap customer. This offer available for a limited time only and is not combinable with other offers. Terms, conditions, pricing, special features, and service and support options subject to change without notice.

Try free