Product updates

Have you ever received an email in your inbox that was completely irrelevant to you? Perhaps it was an email outlining a product you’d already purchased, or maybe it was a service that didn’t have anything to do with your current lifestyle or goals.Thinking back, how did this make you feel? Did you want to buy from them? Probably not. And why would you? Irrelevant emails can often come across as clueless or obtuse.Before we start pointing fingers, it’s time for a hard look in the mirror. Are you unintentionally creating this same cringe-worthy experience for your prospects or customers? If you are, how do you even know? Here are some questions to ask yourself:

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Welcome to the Infusionsoft product blog, our newest space for all things Infusionsoft product. We’re here to provide in-depth insights and strategy specific to Infusionsoft. But wait! How are we different from our sister blog, the Knowlege Center?The product blog, where you are now, is where you’ll find:

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Infusionsoft recently made a big update to decision diamonds: Now you can test them before you publish your campaign! This means you can be absolutely certain that the decision diamond logic you set up will lead your contacts down the right sequence.

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Utilizing tags in Infusionsoft is one of the most important things you can do to optimize your email marketing. But what is a tag, exactly? How does tagging work, and why should I do it?Let’s tackle that together, starting with the basics.

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Infusionsoft is an incredibly powerful marketing and automation platform. You can make it do almost anything, at any time, on any contact record. But in order to work its magic, there is one critical question to ask: Which contacts should it work its magic on?

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