Stay in the know with new Keap features, regulation updates, and more.
If you’ve been around these parts before, you probably notice that things look a little different now. Both our brand system and website are completely overhauled. There are a number of reasons that go into the decision to embark on such projects. Many are internal and not really of interest to most folks (except us creatives who like to wax poetic about them). But the most compelling reason is that customer experience matters.
If you aren’t already aware, the European Union will begin enforcing the General Data Protection Regulation (GDPR) in May 2018. Despite being an EU regulation, the impacts of the GDPR will extend beyond the borders of the EU Member States.
Gone are the days of wondering if the marketing emails you’re sending to leads and customers are effective. Say hello to better-optimized emails with the new, easy-to-use A/B testing (also known as split testing) tool we’ve added to Broadcasts.