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There you are: You sit down to send out the email broadcast you’ve been working on for days. You want to send it to all of your clients who have purchased one of your products but have never attended a webinar. After three hours of trying to find and select all the right tags for your contact search query, you throw your computer out the window and quit business to become a skydiving firefighter, because that feels more sane.
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A critical part of determining how you’re getting sales is knowing where your leads come from. Lead sources are specific channels or methods that you use to attract traffic to your site or physical location. Just a few examples of lead sources include live events, Facebook ads, search engines, webinars, and referrals.