Product updates

Stay in the know with new Keap features, regulation updates, and more.


Stay connected to your clients with Keap email sync

Keap now syncs with Gmail, Outlook, and Google Calendar to give businesses a complete view of their client activity and communications.

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The Keap Commercial Backstory

Keap CMO Paul Rosenfeld reflects on the process leading up to the rebrand of Infusionsoft to Keap, and the commercial that accompanied it.

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Keap Launch Message from Scott

Keap’s sole purpose is to help your small businesses succeed. We are here to serve you. We are here to help you organize, follow up, and automate so that you can better serve your clients, grow sales, and save time.

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Rebranding Infusionsoft to Keap

Changing the name of a company—especially one that has 17 years of history, 200,000+ users worldwide, and over $100 million in revenue—is not a light decision. Over the years, it had been discussed but the timing was never right, nor the reasons compelling enough. Behind the idea was a desire to become simpler both to use and to work with, and to expand our purpose to help small businesses succeed.

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Infusionsoft is now Keap: We’re calling it the “rebrand of the century”

Keap is for small business owners, like you, who are obsessed with providing great customer service. Say you’re an interior designer, a home repair specialist, a fitness or business consultant, who feels like you’re spending more time sweating the small stuff and not enough time with your clients. Keap has the smart client management features you’ve been looking for to help you keep up with clients and leads while keeping you on track. Oh and it’s easy to use.

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Why the name change?

Our new product, Keap, is pioneering smart client management, just as Infusionsoft did for sales and marketing automation 18 years ago.

We believe there’s a better way to manage sales for service businesses both big and small. And that’s Keap—one company with two products to serve all small businesses.

Smart client management software that helps turn incoming leads into satisfied clients.

The #1 all-in-one CRM and advanced marketing automation platform, as rated by G2 Crowd.

Keep serving. Keep striving. Keep growing.