Email marketing automation software is ideal for businesses of all sizes, as Keap’s robust, yet simple email marketing automation tools can help your company automate more efficient and strategic email marketing, so you can focus on more important tasks while growing your business. Email marketing automation programs like Keap’s will help you send welcome emails or a series of automated emails that bring your prospects to top of funnel. Expand your contact list, send specific messages to your target audience and include strong calls-to-action (CTAs) to add more value by encouraging leads to subscribe or buy. Ensure you’re sending the most compelling message to the right people at the appropriate time via email marketing automation.
75% of respondents to an Adestra survey agreed that saving time was the biggest benefit of marketing automation tools. Email marketing automation platforms in particular are a major contributor to those valuable time savings.
In fact, automated email marketing software benefits include:
The best email marketing automation tools help you be consistent as you engage with your leads across many channels in real time. Sales email automation software can also help you stay top of mind for prospects, those who are most likely to purchase.
Some examples of email marketing automation tool applications include:
And, to take it to the next level, when you pair email marketing automation with CRM (customer relationship management), your marketing becomes more sophisticated and you'll be able to generate leads, follow up with them, and watch the revenue come in.