Build Your 2020 Marketing Strategy

Big brands don't leave marketing strategy to chance and small businesses can take a similar approach. Keap inbound marketing strategist and small business expert, Jack Smithson, helps you understand how to build your own 2020 marketing strategy. In this webinar, you'll discover how to:

• Create a value proposition;
• Conduct a SWOT analysis;
• Define your target audience;
• Understand your customer through demographics and psyschographics;
• Establish your marketing methods and budgets
• Use automation to help manage marketing strategies such as email.