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Facebook ads are the rage right now, but we’re currently seeing a lot of advertisers who have relied heavily on Facebook starting to experiment with LinkedIn ads.
If you’re advertising on Google or Bing, or any social search activity, you’re able to capture **only** the people who are looking for what you do and you’re not able to qualify them by who they are.
For a great understanding on who should be advertising on LinkedIn, check out Keap's free webinar with LinkedIn expert. A.J. Wilcox.
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.