This past year, news about AI has been around every corner, and 2025 is shaping up to be the same way. However, AI’s capabilities are seemingly endless and touch countless industries and workflows.
This makes it difficult to know which AI trends and updates are relevant to your business and which can be ignored.
To rescue you from having to decipher and sort through all the AI info yourself, we’ve gathered the top three updates that are most crucial for entrepreneurs and their teams to be aware of.
Check them out and get excited because these updates can bring big benefits to your business in the new year.
Natural Language Processing (NLP)
In the past, people could usually tell if something was written by AI. This has become less of an issue with tools like ChatGPT, but it’s going to be even less of a factor in the upcoming year.
Thanks to developments in Natural Language Processing, AI tools are expected to become even more advanced in the way they interact with humans. The development of more sophisticated models will enable AI to better understand language, more accurately craft its own responses, and write in a natural way that better aligns with how a real human would respond.
Depending on the AI tool you use, you can also train AI to your specific brand voice and target audience. This is possible with a paid ChatGPT account, and with Keap’s AI Content Assistant.
This is huge for your business. It means AI’s copy will require less input from you, enabling you to delegate more work to the technology and trust it’ll get it done right. Your chatbot feature is one area of your business where these NLP updates can be particularly helpful…
A new era of chatbots
Chatbots have been around for a while, so they’re not typically seen as groundbreaking. But the NLP advancements you just read about may change that in 2025.
AI tools are getting more intelligent, which is no secret, and this alone can make for a better chatbot. Intelligence paired with the technology’s ability to be more conversational makes it so chatbots can seamlessly integrate into your business’s website, become an expert in your brand, and provide your audience the help they need quickly and accurately.
These developments — growing intelligence and improved conversation abilities — will make chatbots more impressive and beneficial to your customers than ever. Plus, they can save your team time by anticipating questions, providing recommendations, and problem-solving without manual input or upkeep.
Increased security
Unfortunately, cyberattacks are becoming more common. According to Orion Network Solutions, the amount of attacks is expected to rise in 2025 with a projected cost of $10.5 trillion to the global economy, and businesses of any size can be impacted.
No entrepreneur wants to hear this, but you can breathe a sigh of relief because AI can keep your business safe.
Generative AI is becoming a more popular avenue for protecting sensitive data. It provides an edge to security efforts by helping businesses detect breaches and vulnerabilities efficiently. More specifically, AI-backed tools can analyze large amounts of data to identify behavior patterns, prevent phishing attacks, and monitor for unusual activity in real time. AI-driven simulations can even help train your team to identify these things manually so they’re prepared if they ever come across suspicious activity.
Take advantage of AI advancements to bolster your business’s security by opting for a cybersecurity platform that implements AI into its technology. It’s an essential component if you’re looking to identify and mitigate risks in the most efficient way possible in 2025.
What’s the next right move?
These AI updates and trends are predicted to take the business world by storm in 2025, but you don’t have to wait. You can begin strategically using AI to level up your business right now. Get started by learning how to use AI to generate content that converts and how to quickly create content for your automations with Keap AI.
And if you don’t have an AI platform you love, read up on Keap AI, a tool designed specifically for entrepreneurs and built directly into the best CRM for small businesses.
