Real estate agents are the quintessential small business owners; whether they’re self-employed or working for a firm, the structure of the job requires the agent to build a client base via real estate lead management, organize their client list, keep track of correspondence such as emails and phone calls, organize their contracts and other signed documents, have a list of available properties ranging from tract homes, condominiums, apartment buildings, private businesses, etc.
To keep all of that information organized, choosing the right CRM, also known as customer relationship management for someone who’s in the real estate business can help streamline their daily operations. The needs of the real estate industry are unique to any other line of business. Real estate agents heavily rely on leads and referrals to keep their business alive and one way to simplify this is via automated lead generation in real estate that can be accomplished with the help of a proper CRM.
What is a Real Estate CRM?
A CRM helps business owners keep track of every important detail that helps operate their organization. With a CRM, you can automate all of your daily business tasks in one centralized location on your computer and/or your mobile device. Knowing how to manage real estate leads via CRM is a game changer for the real estate business. When it comes to the real estate industry, some examples of daily tasks that can be automated with the use of a CRM system include:
Keap’s real estate automation software can help real estate agents organize and grow their businesses while making the best use of their time so they can focus on generating leads, nurturing clients and closing deals.
Benefits of using a top real estate CRM
Now that we’re well into 2020, the face of CRMs has changed a lot since the inception of the software. CRM adoption by the real estate industry has seen some changes as well. This year, we can expect to see the software focus more on artificial intelligence (AI), customer experience, immersive abilities, social media and omnichannel.
Creating a more immersive experience for real estate clients is conducive to the nature of the job, which is to exhibit homes and businesses for sale. Real estate agents can now put their clients right in the middle of their new home thanks to virtual and augmented reality.
Having a CRM in one’s arsenal better equips them for the challenges they will inevitably encounter in the real estate industry such as low inventory, heavy competition, keeping up with and learning new technology trends, expensive lead generation and fostering a solid database of clients. A CRM can help real estate agents overcome these challenges with the following benefits:
With Keap’s CRM, real estate agents and small business owners alike can organize all of their company’s information, automate their follow-up patterns to ensure they nurture their contacts to their fullest ability, systematize their daily tasks and above all, impress clients.
Real estate agents can leverage CRMs so they can free up time to go above and beyond for their clients by sending over dinner on move-in day, sending a welcome home basket, sending cards and gifts on important dates such as birthdays and move-in anniversaries, offering them a tour of their new community, etc. Real estate agents who make an effort to “wow” their clients are also more likely to build their business through organic referrals.
Setting up a Real Estate CRM
One thing that sets Keap’s proprietary CRM apart is the ability to customize. Real estate agents can leverage Keap, which provides the best real estate CRM software. These CRM setup tools complement real estate agents’ individual business models. Everyone runs their business differently and Keap understands this, giving small business owners the option to tailor their daily tasks into a consolidated system.
Getting set up is easy with Keap’s CRM onboarding, which helps real estate agents move their clients through the sales funnel with the following steps:
If you were to use a CRM is that not conducive to the real estate industry, you may encounter certain roadblocks. For example, it may not:
Keap’s CRM is not rigid when it comes to customization, it’s very sturdy and can help small business owners create the most ideal dashboard that would most benefit their companies’ structure.
Factors to Consider when choosing a CRM for Real Estate
While choosing the most ideal CRM for a real estate business, agents need to take into account that not all CRMs are created equal and some are made for more general contact records as opposed to market-specific needs, much like the housing industry.
A CRM for real estate can help agents observe and record market trends in the local economies affecting the price of housing and monitoring the behavior of the clientele as to who’s buying and who’s selling. This is where Keap’s CRM is set apart from the competition with its platform dependency, allowing small business owners to customize their dashboards to reflect their business needs.
Another thing to be aware of is limiting your real estate business by employing enterprise resource planning (ERP), which only allows agents to manage home purchase inventory, sales, marketing and finance within the confines of the business. A CRM allows you to do all of that and more by monitoring your business’ trends as well as the behavior and progress of your buyers.
Some functionalities in CRM software that would most benefit a real estate business include:
Integrations for Real Estate CRM Software
What is CRM integration? CRM integration is a huge time saver for real estate agents, adding extra functionality to their software so they can find everything all in one place.
The best CRM integration for real estate agents include:
With all of the other responsibilities real estate agents are preoccupied with such as generating leads, closing deals and making commission, the last thing they need to be worrying about is managing their business’ menial daily tasks. Implementing a reliable CRM will not only make doing business easier, but more enjoyable–it makes a huge difference when you feel organized.
At the end of the day, real estate agents are self-employed in a very volatile industry–you never know what kind of an effect the economy can have on the housing landscape, which is why it’s always wise to be prepared for anything and being armed with a streamlined way of doing business cuts a lot of the red tape out of the equation.