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A critical part of determining how you’re getting sales is knowing where your leads come from. Lead sources are specific channels or methods that you use to attract traffic to your site or physical location. Just a few examples of lead sources include live events, Facebook ads, search engines, webinars, and referrals.
Here’s a scenario that should scare you: A robot takeover—of your email list.That’s right: If you don’t protect your web forms, you could end up with lots of spambots filling out your forms, filling your list with fake contacts or people who didn’t opt in to your email list. This can impact your email deliverability and Infusionsoft’s deliverability. Luckily, Infusionsoft makes it easy to take the right precautions to make sure bots don’t abuse your web forms, by enabling Google reCAPTCHA on all our web forms and landing pages.
Infusionsoft is such a powerful platform that it can be hard to know where to start. If you want to learn how to use Infusionsoft to it’s maximum capacity, the good news is that there are a lot of straightforward things you can do to build a solid foundation.Whether you’ve been using Infusionsoft for a while and want to make sure you’ve got things squared away, or you’re brand new and want to know how to get started, this list of things will get you well on your way.
Do you ever wish you could email just the people who haven’t been paying attention to you? Or perhaps you hope to only email the people who are really, really interested in buying from you like, now?You can do that, and you can do that in Infusionsoft. Segmentation allows you to send emails only to the people who haven’t been paying attention to you—or only to the people who are really interested in buying. Or another group entirely, like people who live in a certain place or like certain things. Segmentation allows you to specifically target people based on any number of traits. Lead scoring specifically gives you the ability to segments to people based on how ready they are to purchase.
Do you remember digital alarm clocks? They were pretty simple: you set a time to wake up and when the alarm rang, if you hit snooze, a fixed period of time passed before the alarm unleashed another obnoxious slumber disruption. These days, most smart devices still retain basic alarm functionality, but there are also other bells and whistles that their relatives could have only dreamed of.I use my iPhone set to wake me with a specific song each work week morning. This way, I don't have to remember to turn off my alarm on Friday night if I want to sleep in on Saturday morning. On the surface of your alarm, there is the basic functionality, but when you dig in a bit deeper, you discover tricks and features, like using a song for an alarm or adjusting the message it displays when it goes off.
Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.
Our mission remains the same: To simplify growth for millions of small businesses worldwide.
As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.
We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.
Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.
So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.
Keep going. Keep serving. Keep growing.