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Everyone you know has a Facebook account. That's safe to assume because a quarter of the world's population uses Facebook. This high usage turns Facebook into the ideal advertising platform for your small business: you can attract new leads by placing targeted ads within users' news feeds. Facebook Lead Ads, a Facebook ad product launched in late 2015, takes Facebook advertising a step further. Facebook Lead Ads are normal Facebook ads, but with a form that's prefilled with Facebook users' email addresses. That way, users can submit their info to advertisers with just one click and without ever leaving Facebook to go to a landing page. And now you can use the ad tool to attract and convert more leads with Zapier and Infusionsoft.
Given that WordPress is so popular, it’s no wonder that a huge chunk of Infusionsoft customers use it. Infusionsoft now gives you one more reason to use it. Infusionsoft has a free plugin that allows WordPress users to connect directly to Infusionsoft, and quickly begin integrating their digital marketing strategy with their WordPress pages.
Do you ever wish you could email just the people who haven’t been paying attention to you? Or perhaps you hope to only email the people who are really, really interested in buying from you like, now?You can do that, and you can do that in Infusionsoft. Segmentation allows you to send emails only to the people who haven’t been paying attention to you—or only to the people who are really interested in buying. Or another group entirely, like people who live in a certain place or like certain things. Segmentation allows you to specifically target people based on any number of traits. Lead scoring specifically gives you the ability to segments to people based on how ready they are to purchase.
There you are: You sit down to send out the email broadcast you’ve been working on for days. You want to send it to all of your clients who have purchased one of your products but have never attended a webinar. After three hours of trying to find and select all the right tags for your contact search query, you throw your computer out the window and quit business to become a skydiving firefighter, because that feels more sane.