Abandoned carts. Unopened emails. Failed promotions.
Not everything will resonate with your customers, and that’s okay. But, rather than brush those unsuccessful experiments aside, focus on the one thing that can make a difference: collecting customer data.
After every interaction, marketing campaign, or sale, you have the opportunity to gather data and learn more about your customers. You can understand what they like and don’t like, how they prefer to consume information, how much they want to spend on a certain item and more.
All this information allows you to better personalize your products or service to increase conversions, retain customers, and ultimately increase revenue.
It’s impossible to capture every single customer datapoint nor should you want to. Only capture data relevant to your business which can help personalize the customer’s experience. You'll also want to maintain customer trust — if customers feel like you’re requesting (or tracking) hyper-personal, irrelevant data, they’ll end the relationship.
Here are three ways to capture customer data:
Once you collect all this customer data, you need to determine how to act on it in a scalable, realistic way. CRM, sales, and marketing software, like Keap, lets you intelligently get daily work done, combining all your essentials tools into one app and removing friction from your customer interactions. It eliminates repetitive tasks, like analyzing datasets or creating manual campaigns, to save you time and alleviate stress.
Here are four ways Keap can help you leverage customer data to increase revenue:
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Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.
Our mission remains the same: To simplify growth for millions of small businesses worldwide.
As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.
We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.
Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.
So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.
Keep going. Keep serving. Keep growing.