Five ideas for increasing sales:1. offer discounts2. use social media to increase awareness3. reward customers for referrals4. hyper-focus on customer service5. tell your story to appeal to customers
From email marketing to cold calling, ads to sales decks, all your time and effort lead to one end result: generating more sales leads. These leads help fill your sales pipeline, kicking off a series of activities to move those prospects closer to making a purchase.
What is a sales lead? A sales lead refers to the information gathered about potential customers. This information can come from a variety of sources, including digital marketing, third parties, trade shows, and more. The data gathered from a sales lead can help you correctly identify who is interested in your product or service, as well as measure how interested they are. With careful analysis, it can help you make better choices in marketing and sales campaigns, converting more impressions into purchases.
Leads are the foundation for increasing sales. After all, you need a pool of potential customers to make those purchases!
In this post, we’ll over more topics aimed at helping you increase sales, like how to maximize sales productivity and the difference between inside and outside sales.
A sale is a sale, right? While any kind of increase in revenue or customers is welcome, not all sales are identical. In fact, the type of sale you make depends on where that sales process happens, either in-person or remotely.
Here’s a brief overview of inside vs outside sales:
It’s the universal, yet elusive quest in business: increasing sales. Whether you want to increase online sales or in-store sales, there (unfortunately) isn’t a magic answer. However, there are dozens of tactics you can try to boost sales.
Here are five ideas:
Thanks to your referral program, discounts, ads, or other activities, you’ve generated a list of sales leads. Now, it’s up to your sales and marketing teams to build relationships with those potential customers.
Depending on your industry and the size of your company, you may have thousands of new sales leads every quarter. The key to following up with each and every one of them? Maintaining and maximizing your productivity.
Here are three ways to increase sales productivity:
If you want to grow your business, you have to invest time, energy, and dollars into generating sales leads. These potential customers will not only give you additional data on who your ideal audience is, but they will also help you better understand who you are as a company and the potential you possess.
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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.
In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”
Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.
Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.
Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.
Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.
To your success,
CEO + Co-Founder