sales team growth hacking

10.20.2019

business-management  |  10 min read

10 growth hacking tools to improve sales team efficiency

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Marvellous Aham-Adi

The sales team plays a crucial role in the success of a business. If the sales team isn't functioning optimally, the business will suffer losses.

For a sales team to effectively turn prospects into customers and drive revenue, it needs to make use of growth hacking strategies and tools.

Growth hacking refers to the process of using creative, low-cost methods to acquire and retain customers for a business.

The right tools can help a sales team become more efficient, find and reach more prospects faster, and close more deals.

This article will detail 10 growth hacking tools that your sales team should try.

1. Keap CRM

It's important to track and manage new leads to ensure maximum return on investment. Keap CRM can help you acquire, track, and manage these leads efficiently.

Noteworthy features:

  • Automation: This tool has a powerful campaign builder that helps automatically capture and tag new leads. It also makes it easy to send emails to prospects and new clients.

  • Messaging: Enables user to respond to leads and clients efficiently, and to send personalized messages to new leads and set up reminders and text for clients.

  • Dedicated business line: Keap offers a dedicated business phone number that can be used with an existing iPhone. The number can be easily shared with clients or posted to your website.

  • Tracking and organization: The tool comes with a customizable dashboard that allows users to organize and track leads and clients efficiently. This helps to increase the efficiency of your sales process.

2. Intercom

Efficient communication with customers is important to help drive the growth and sales of a business. Intercom offers a customizable message suite that makes communicating with customers very easy.

Noteworthy features:

  • Customer engagement: The tool allows users to send targeted messages to customers. This is especially helpful for new clients that are just joining your brand. You can send personalized messages that work just for them.

  • Customer support: The tool offers a solution for personalized customer support at scale. It includes a collaborative inbox system, self-service support, and an automation process.

  • Chatbox and live chat: This feature makes it easier to capture more leads and convert them while their interest in your product or service is still peak.

  • Rich insights: A persona detail is created for each client or lead. This increases your team's ability to offer a personalized experience to each client.

3. LinkedIn sales navigator

This tool helps users utilize LinkedIn to generate leads and drive sales. You will be able to target the right clients, personalize the outreach process and get key insights on your industry.

Noteworthy features:

  • Customer targeting: It offers an advanced lead and customer search. Users are able to find the most relevant prospects for your product or service. To generate high-quality leads, it's important that you target the right audience.

  • Lead recommendations: The problem that most sales teams face is getting quality leads that convert into customers. LinkedIn sales navigator offers tailored suggestions to help you discover the right people at your target account.

  • Real-time sales updates: Get regular notifications on what is going on with your leads. For example, if a lead changed its job, you would get notified. This is important data a sales team would want to know.

  • InMail messages: Messaging on the LinkedIn platform is difficult especially when you don't have the individual as a connection. With this tool, you can message anyone even if you aren't connected to them.

4. Detective

This tool aims to make the sales research process efficient, and significantly reduce the amount of time spent on research. Sales reps usually spend hours on research, calls, and emails. Detective takes care of this so you can be more focused on selling.

Noteworthy features:

  • Automate sales research: Detective sifts through a ton of sources on the internet to find potential clients that users can sell to. You no longer have to spend tons of hours doing this research.

  • Provide buyer intel: Detective provides critical buyer intel on all the leads on your account. You can use this intel when performing outreach emails, meetings or before cold calls.

  • Browser automation: Users can customize Detective to do prospecting right from your browser. All you have to do is type in a prospect, and Detective takes care of the research for you.


5. Zapier

Zapier allows your sales team to integrate and connect with the systems that they use regularly. This process is automated and it works with more than 1,500 platforms. Some of these platforms are Gmail, Trello, Slack, Google Docs, and Dropbox.

Noteworthy features:

  • Easy integration: Users don't need a developer to integrate the systems. You can build workflows and integrate with just a few clicks on the platform.

  • Linking: Users can easily link apps to optimize workflow. For example, you can send an email attachment from Gmail directly to Dropbox, and get notified on Slack about the Dropbox file.

6. Hunter

Finding emails for a specific contact can be difficult. Hunter helps take care of this. The email hunter tool allows you to find almost any email address. All you need to do is enter the name and company domain, and the tool will take care of it for you.

Noteworthy features:

  • Domain search: The domain search lists the names of all of the people working in a company, along with their email addresses.

  • Email verifier: The tool does a thorough check on the email addresses provided to verify the emails that are shown to you.

  • Transparency: All of the email addresses shown in the search feature public sources along with the dates they were discovered.

7. Tray

Tray offers advanced features to help automate a user's entire sales stack. It creates more time for your sales team to concentrate on important tasks that would increase growth and sales.

Noteworthy features:

  • Datapoints to help understand prospect: Tray provides data from many sources concerning a prospect, including demographics, behavioral data, and account level.

  • Customer experience: The tool helps to streamline your sales process and automate your renewal process in a way that gives customers the best experience.

  • Automate reporting and data accuracy: Tray instantly provides your entire sales team with accurate sales metrics without any manual effort or research involved.

  • Resources: Tray offers webinars that help educate sales teams on how to become more efficient.

8. Proposify

This software is useful in quickly creating proposals. To close sales for high-profit deals, a proposal is often required. Creating high-quality proposals can take a lot of time, but Proposify helps users take care of this.

Noteworthy features:

  • Automation: Proposify helps to close more deals by automating the sales process so that your team can spend less time in creating proposals, but instead focus on making sales.

  • Team organization: Proposify keeps all the data your team needs to create a proposal quickly in 1 place. Managing activity is also easy. You can set up roles and give permissions to the team, create comments sections, and also track version history.

  • Track proposals: You can track when a lead opens a proposal, reads it, comments or even accepts a deal.

9. GetAccept

GetAccept is a sales enablement tool that helps increase the effectiveness of your sales team. The platform offers data-driven analytics, personalized engagement features, and tools to automate the sales process.

Noteworthy features:

  • Contract management: The platform allows you to streamline all of your contract templates, CPQ workflows, and accurately report analytics.

  • Proposal templates: GetAccept provides proposal templates and documents that help streamline the workflow for B2B sales deals.

  • Electronic signature: The platform allows users to leverage electronic signatures in all document workflows.

10. Toky

Toky allows users to integrate your sales team's phone system with the cloud. It gives you the ability to add messaging and calling to your CRM process.

Noteworthy features:

  • Fully built in the cloud: You can access Toky from anywhere in the world on any device. All you need to do is just log into the cloud.

  • Easy localized number: You can create a localized number for up to 60 countries in minutes. You can also forward calls from an existing number with Toky's apps.

  • Integration: You can integrate with almost every business tool on the Toky platform.

  • Cross-system mentoring: Get access to real-time data that could help you make informed decisions, and see customer trends so that you can increase lead generation and grow your business faster.

Conclusion

There are a lot of growth hacking tools that are available to improve the efficiency of your sales team. If you aren't using a tool yet, you should get started with any of those mentioned above. They increase the ability of your team to close more deals, improve customer experience, and save time.


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