Product updates

Do you ever wish you could email just the people who haven’t been paying attention to you? Or perhaps you hope to only email the people who are really, really interested in buying from you like, now?You can do that, and you can do that in Infusionsoft. Segmentation allows you to send emails only to the people who haven’t been paying attention to you—or only to the people who are really interested in buying. Or another group entirely, like people who live in a certain place or like certain things. Segmentation allows you to specifically target people based on any number of traits. Lead scoring specifically gives you the ability to segments to people based on how ready they are to purchase.

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As the co-founder and CEO of Infusionsoft, I often get asked what’s new at Infusionsoft. Now, I’m bringing the updates to the masses. Each quarter, I will share an update on how the company is doing, including notable milestones we achieved, product updates, and our growth plans.

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The GDPR,or General Data Protection Regulation, needs your immediate attention because it applies to businesses based in the UK and EEA states and businesses based anywhere who have customers or contacts in those countries. Here’s your overview to the GDPR and what Infusionsoft is doing to make sure our products will be compliant for you, your business, and your customers.

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Have you ever received an email in your inbox that was completely irrelevant to you? Perhaps it was an email outlining a product you’d already purchased, or maybe it was a service that didn’t have anything to do with your current lifestyle or goals.Thinking back, how did this make you feel? Did you want to buy from them? Probably not. And why would you? Irrelevant emails can often come across as clueless or obtuse.Before we start pointing fingers, it’s time for a hard look in the mirror. Are you unintentionally creating this same cringe-worthy experience for your prospects or customers? If you are, how do you even know? Here are some questions to ask yourself:

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Bringing in new leads is one of the biggest challenges that you as a business owner face. There’s no shortage of marketing tools out there, but it’s not easy to know which ones will yield the greatest results. Now with our Keap's Landing Pages, we’ve made it easier to create gorgeous custom landing pages that will help you capture more leads. It’s free, easy to use, and comes with a gallery of templates to achieve your goal. New Landing Pages works in tandem with your email campaigns and paid ads to generate interest and easily manage the new leads you capture.

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