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A critical part of determining how you’re getting sales is knowing where your leads come from. Lead sources are specific channels or methods that you use to attract traffic to your site or physical location. Just a few examples of lead sources include live events, Facebook ads, search engines, webinars, and referrals.
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Everyone you know has a Facebook account. That's safe to assume because a quarter of the world's population uses Facebook. This high usage turns Facebook into the ideal advertising platform for your small business: you can attract new leads by placing targeted ads within users' news feeds. Facebook Lead Ads, a Facebook ad product launched in late 2015, takes Facebook advertising a step further. Facebook Lead Ads are normal Facebook ads, but with a form that's prefilled with Facebook users' email addresses. That way, users can submit their info to advertisers with just one click and without ever leaving Facebook to go to a landing page. And now you can use the ad tool to attract and convert more leads with Zapier and Infusionsoft.
Here’s a scenario that should scare you: A robot takeover—of your email list.That’s right: If you don’t protect your web forms, you could end up with lots of spambots filling out your forms, filling your list with fake contacts or people who didn’t opt in to your email list. This can impact your email deliverability and Infusionsoft’s deliverability. Luckily, Infusionsoft makes it easy to take the right precautions to make sure bots don’t abuse your web forms, by enabling Google reCAPTCHA on all our web forms and landing pages.
Infusionsoft by Keap is such a powerful platform that it can be hard to know where to start. If you want to learn how to use Infusionsoft by Keap to it’s maximum capacity, the good news is that there are a lot of straightforward things you can do to build a solid foundation.