Product updates

Keap CMO Paul Rosenfeld reflects on the process leading up to the rebrand of Infusionsoft to Keap, and the commercial that accompanied it.

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Keap’s sole purpose is to help your small businesses succeed. We are here to serve you. We are here to help you organize, follow up, and automate so that you can better serve your clients, grow sales, and save time.

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Changing the name of a company—especially one that has 17 years of history, 200,000+ users worldwide, and over $100 million in revenue—is not a light decision. Over the years, it had been discussed but the timing was never right, nor the reasons compelling enough. Behind the idea was a desire to become simpler both to use and to work with, and to expand our purpose to help small businesses succeed.

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Keap is for small business owners, like you, who are obsessed with providing great customer service. Say you’re an interior designer, a home repair specialist, a fitness or business consultant, who feels like you’re spending more time sweating the small stuff and not enough time with your clients. Keap has the smart client management features you’ve been looking for to help you keep up with clients and leads while keeping you on track. Oh and it’s easy to use.

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Targeted at small service providers such as interior design, home repair, fitness or business consulting, Keap is smart client management software that automates repetitive sales and client-related tasks like appointment scheduling, following up on leads/quotes, and collecting payments. It does this by intelligently prompting the user when and how to follow-up with personal and professional communications that progress leads more quickly into more happy clients that refer.

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