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There you are: You sit down to send out the email broadcast you’ve been working on for days. You want to send it to all of your clients who have purchased one of your products but have never attended a webinar. After three hours of trying to find and select all the right tags for your contact search query, you throw your computer out the window and quit business to become a skydiving firefighter, because that feels more sane.
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Infusionsoft by Keap is an incredibly powerful marketing and automation platform. You can make it do almost anything, at any time, on any contact record. But in order to work its magic, there is one critical question to ask: Which contacts should it work its magic on?