25 Things Every Small Business Should Automate

Chapter 01: What Does Business Automation Look Like?

Automation simplifies all areas of a business by automatically accomplishing tasks that you or an employee would otherwise have to do manually. You don’t have to look any further than your inbox for automation examples.

It’s the “sorry I missed you” email from a salesperson who just left you a voicemail. The birthday coupon from a restaurant. The reminder from a retailer that you added a product to your shopping cart but never clicked “buy.”

Across industries, automation has become a key to success: nearly 80% of top-performing companies have used marketing automation for more than 2 years, according to the research firm Gleanster.

But automation isn’t reserved for big corporations anymore. Small companies can, and should, incorporate automation in every aspect of business: from capturing leads to closing sales, serving customers to checking routine office tasks off the to-do list. When repetitive processes are automated, small business owners can devote their time to the goals that really matter—like growing the business.

In this guide, you’ll learn about 25 things every small business should—and can—automate, and how automating business processes is easier than you might think.

Read on to discover how to automate your business in these 6 areas:

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