Winter is over and spring is upon us. For whatever reason, this season puts people in the mood to clean – hence the term “spring cleaning.”
But spring cleaning doesn’t just apply to your garage, closet, or all the stuff in your house that’s piled up over the winter holidays. You can extend it to your business, more specifically to your CRM system and your email strategy.
These things go hand in hand to create a thriving email marketing plan. That’s why, in this blog, you’ll find a round-up of articles we’ve recently published dedicated to helping you conquer both of these tasks.
So, spring into action, and keep reading to improve deliverability, optimize your CRM, and boost your overall email marketing success.
Google and Yahoo’s New Rules: How To Comply and Improve Email Deliverability
This blog is a great place to start. You’ll learn about the new rules that Google and Yahoo released last year. It’ll show you exactly why these rules matter and how they changed the email marketing landscape for businesses of all sizes. Plus, you’ll get valuable tips from Justin Jolley-Vallieres, our very own technical product manager and email deliverability expert.
Best Practices for List Hygiene and Email Deliverability
A huge part of email success is your contact list – and that’s why this blog is so important. It will take you on a deep dive into list hygiene, which is critical to email delivery. You’ll learn why big email lists are often worse, how trimming your contact list in your CRM system can improve your marketing in the long run, and the number one thing you should avoid at all costs when sending emails.
How To Get a Custom Domain for Sending Marketing Emails
The world of domains can be confusing to say the least. You can’t just send from any domain because your emails may not be delivered, and even worse, you can hurt your sender reputation.
This blog simplifies the topic, making it much less intimidating by providing a step-by-step guide on how to change your domain name to one that will work for your email marketing campaigns, not against them.
Awaken Your Zombie Subscribers: How To Win Back Customers
As you set out to clean your your small business CRM, you may realize you have a lot of inactive contacts, also known as zombie subscribers. It’s important to know how to identify these subscribers, and this blog will show you how.
You’ll also learn the mistakes you could be making with your marketing automation and CRM software that could be creating these subscribers and steps you can take to win them back.
Bonus: Ensure Your Emails Land in Inboxes, Not Spam: 7 Steps To Improve Email Deliverability
Looking for a good overview of nearly all the info you just read about? This blog is great for all things email deliverability. So, whenever you’re panicking about your emails landing in spam, use this resource as a checklist to see if you’re taking all the necessary steps to make it to your audience’s inboxes.
You’ve Got the Tips. Now, It’s Time To Glow Up!
These blogs contain a ton of great info that will help you fill in the gaps of your email marketing strategy. If you're eager to improve your emails with other expert tips, sign up for our Email Glow Up Challenge. When you do, you’ll get a new, must-know email marketing tip in your inbox every day for 10 days!
Don’t forget: Your CRM system can directly impact your email marketing success. Use our free CRM buyers’ guide to help you determine if your current software measures up, or if you need to start searching for a better small business CRM solution.
