There is no dearth of web content endorsing personalization in the email marketing sphere. Even your subscribers who might not be familiar with email marketing tactics are conditioned to the emails that address them with the first name. Almost every email marketer is doing it! As the inboxes are overflowing with emails, it has become the need of the hour to send quality emails that are more relevant for the subscriber. Like they say,“Quality over quantity, ANY DAY!”
Here are a few mantras of email personalization that tap the right pulse of your subscribers and aid conversions.
1. Employ subject line personalization
Personalized subject lines fetch more eyeballs and increase the likelihood of getting opened. Track down the customer information you already have, like the customer’s previous purchases, website visits or a recent content resource they downloaded from your website.
2. Remember Context is KING
If you want to improve your click-through rates, take into consideration the smallest piece of customer information that you have. Be it basic information like name, age and sex, or specific details like past purchases, it helps you to send tailored emails to the concerned subscribers.
3. Highlight the offers through dynamic content
Geographic location and demographics help you to build content sections with dynamically fetched images or offers that would be most relevant and appealing for the particular subscriber.
4. Send reminder emails
Automate your email marketing campaigns to send replenishment emails or cart abandonment emails. These emails pave an opportunity to remind your customers to make the purchase and help you generate more ROI from your business. They have a higher open rate and encourage the customers to buy from you rather than a competitor.
In addition to these, there are several other hyper-personalization tactics that the Monks have discussed in this insightful infographic Email Personalization Advancements - The What, Why And How Of Hyper-Personalization. As a bonus, you get a free eBook on “Machine Learning – The Future of Email Personalization.”